Beyoncé Turns 40—Time To Revisit Her Obsession With The Number 4

Beyhive, rejoice.

Beyoncé Knowles—the Grammy award-winning singer, actress, fashionista, wife of billionaire rapper Jay-Z and overall cultural icon—hits the big 4-0 today, September 4, 2021. It’s a significant date by all means, and made all the more so by her fixation on the number four. The number most recently appeared in the Internet-shattering Tiffany & Co. ad campaign featuring the famous couple (and a previously unseen Jean-Michel Basquiat painting) with Knowles sporting the luxury jeweler’s famed Tiffany Yellow Diamond, making her the fourth woman in history to wear the piece.

References to the numeral are scattered throughout her life and music. Here’s where it’s popped up:

Birthdays

Knowles shares her birth date—Sept. 4—with Jay-Z, who was born on that date in 1970, 11 years before his future wife. Knowles’ mother, Tina Lawson, was born Jan. 4,…

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