Scott Wassmer, General Manager of the Americas – Appnovation.
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Since March 2020, many companies have scrambled to accelerate their digital strategy to augment customer digital experience. My company found that consumer expectations have increased dramatically as digital means have become the only point of contact consumers have with many brands.
This acceleration and shift in consumer behavior has put the spotlight on organizations that don’t have the systems or technology in place to make the quick pivots needed to deliver the most desirable digital consumer experience. Brands that truly understand the digital journey saw this global disruption as an opportunity to rewrite their strategy and deliver a more empathetic and human digital experience.
If you had the chance to start from scratch and create a new digital experience, what would you focus on?
From a business perspective, it may be impossible for an organization to rebuild their digital…