There’s no understating the influence of your personal brand on your business’ brand. In fact, everyone who is on your team is a reflection of your business’ brand. This is especially apparent when team members take meetings or forge connections on your business’ behalf, and even down to how they post on social media. But further, a team that reflects a brand is aligned on culture, which contributes to employee satisfaction at work and creates an energy that clients can feel.
Eva Garzon, a real estate mogul and the owner of the Grand Lion Real Estate Group in Miami, is an ardent believer in the importance of ensuring that your team reflects your brand. She has lived by this value at her own real estate group, and has five tips you can take to ensure that brand and team cohesion is at the forefront of your efforts moving forward.
1. Find People…