Here’s Why Facebook, Twitter And Google Shares Are Sinking Even As The Market Sits Near Record Highs

Topline

Shares of major social media companies plunged on Friday, a day after Snap reported earnings that showed advertising revenue took a hit after Apple’s iPhone privacy changes, a trend that also looks set to impact the earnings of competitors like Facebook, Twitter and Google parent Alphabet.

Key Facts

Shares of Snap are so far down nearly 25% after third-quarter revenue of just over $1 billion came in below expectations, as the company admitted Apple’s iPhone privacy changes from earlier this year impacted advertising sales more than anticipated.

Even with the Dow Jones Industrial Average and S&P 500 sitting near record highs, the Nasdaq fell 0.8% on Friday, as social media and digital advertising…

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