Sam Mehrbod (Ph.D.) is a Top Producer Realtor, Investor and CEO at Roomvu, a Content Factory empowering Realtors with Videos on Social Media
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Real estate agents are in a fiercely competitive business. The high commission on the sales of homes drives many to choose it as a career, so individuals in the industry have to learn to stand out. There is no question that social media lead generation is the new “door knocking,” and LinkedIn is no exception, boasting nearly 740 million users. Consider these statistics from Hootsuite about LinkedIn:
• There are more than 55 million company pages.
• Four out of five people “drive business decisions.”
• It has 15 times more content impressions than job postings.
• Most people agree that it is the most trusted social media network.
Over the past year, I have observed thousands of tech-savvy real estate agents convert their audience to leads. Audiences look for content that solves their pains, is…