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Companies are always looking for ways to bring in new customers with clever marketing campaigns and shiny new products. However, too few of them try to establish a basis of trust from the get-go instead of diving straight into advertising strategies. Building trust with their audience is essential for companies hoping for long-term success.
Not only will a company culture of trust factor into your customer acquisition and retention performance, it will also set your business apart from the rest. Companies that aren’t putting their time and effort into establishing relationships with their customers will slowly lose out to the ones that do. If you want to belong to the latter category, as you should, here’s what you have to do:
Be Available to Help
You can probably think of a situation where a company you wanted to work with was difficult to contact, causing you to take…