Marketing team going over analytics.
getty
Marketing techniques vary from one industry to the next and, arguably, from one year to the next. However, like a well-made suit, the best marketing techniques never go out of style. Compelling storytelling, intriguing headlines and standout imagery are just a few effective techniques that have stood the test of time.
Yet gaining industry ownership and becoming a market leader take skill and an aptitude for being on the cutting edge. No good business or brand today just coasts. And if they are coasting, well, they likely won’t be around for too much longer. Remember Blockbuster, BlackBerry or even Myspace?
Successful, impactful business leaders are committed to the work and can dominate an industry because they have put in the time and energy. So where to start?
First, it’s essential to combine multiple techniques to reach consumers across various platforms. That said, there are three underlying…