Agencies allow businesses to offload the most complex parts of their marketing strategies for massive ROI. Companies working with agencies get access to dedicated teams of savvy professionals across writing, design, strategy, advertising, and more. Despite the obvious advantages, though, The American Association of Advertising Agencies reports that half of agency relationships fizzle within two years. What gives?
Building a partnership to take advantage of a short-term opportunity is easy. Building a partnership to last requires a more cohesive approach.
The Covid-19 pandemic threw budgets into disarray, but businesses that have survived the worst of it understand the need to keep customers coming through the door. Companies have to spend money to earn money, and in the case of marketing, few spending strategies are safer bets than agencies. How do companies choose the right agency partners, though? And how has the agency landscape changed over the last tumultuous year?
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