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Connecting with customers is one of the most important things you can do as a business. Building a strong connection from day one improves retention and expands your network. For new businesses, this is one of the most surefire methods of achieving growth.
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If you find yourself struggling to connect with customers, don’t fret. Some simple strategy adjustments will get your brand on the right path. Use these tips to start connecting today:
Embrace Self-Awareness as a Brand
In his podcast “How I Learned to Connect with People,” John Maxwell talks about how understanding his unique capabilities made him a better connector. Instead of trying to emulate what he sees in others, he leverages his personal strengths. Recognizing what he was good at and leaning on those qualities made him a more authentic and genuine leader.
Your brand needs to do the same thing. Don’t…