Business is full of ups and downs for any entrepreneur, which is exactly why persistence or staying the course is considered a non-negotiable for entrepreneurial success. Being able to commit to an idea or an individual and stay the course with them for better or for worse is inherent in entrepreneurship. No entrepreneur can just leave behind their business on the off days. This includes the days that others don’t see the value in your business or you feel alone in your stride.
I often think about Sara Blakely, the founder of Spanx, and her early commitment to her product even when no one else believed in it. No hosiery mill could help her to make the product—all of them hung up on her. Then, when she went to law firms to get a patent, one attorney actually believed he was being filmed for a segment of Candid Camera because he thought the idea was that bad. Blakely never stopped believing in how Spanx could empower women and be a power product in its own right—and, we all…
