When Eric Bahn, Elizabeth Yin and Shiyan Koh set out to launch Hustle Fund in 2017, they felt well-positioned for success. Friends from Stanford University, they brought experience from accelerator 500 Startups, Instagram and NerdWallet, and their approach — writing $25,000 checks to startups and performing due diligence after the fact — seemed like a novel twist on traditional venture capital. They were in for a shock.
“I think as a first-time fund manager we completely underestimated how non-differentiated we were,” Bahn tells Forbes. Nice pitch deck for seed investing, they heard back. Join the list. To stand out with its now $30 million-plus second fund Hustle’s partners are highly active on Twitter — a social media service Bahn had quit before the need to self-market became clear — penning threads on ownership stakes and…