How Venture Capital’s New Crop Of Micro Funds Punch Above Their Weight

When Eric Bahn, Elizabeth Yin and Shiyan Koh set out to launch Hustle Fund in 2017, they felt well-positioned for success. Friends from Stanford University, they brought experience from accelerator 500 Startups, Instagram and NerdWallet, and their approach — writing $25,000 checks to startups and performing due diligence after the fact — seemed like a novel twist on traditional venture capital. They were in for a shock.

“I think as a first-time fund manager we completely underestimated how non-differentiated we were,” Bahn tells Forbes. Nice pitch deck for seed investing, they heard back. Join the list. To stand out with its now $30 million-plus second fund Hustle’s partners are highly active on Twitter — a social media service Bahn had quit before the need to self-market became clear — penning threads on ownership stakes and…

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