The effects of Covid-19 and lockdowns over the past 15 months have been a death knell for both high street stores and small businesses alike, with one in seven physical stores now left empty in the UK.
But, for some outlets, the pandemic has brought a raft of new business. In fact, according to a June 2021 report by Ofcom, British consumers spent £113 billion online during 2020 – a mammoth rise of 48% on the year before.
Now, with bricks and mortar stores reopened, an ever-more vaccinated population, and seemingly no more lockdowns on the horizon, any businesses which have enjoyed a boost of online customers over the past year now have a new issue to consider: How will they retain those new customers as the world opens back up?
Retailers must focus on customer relations
The near future will see a resurgence…