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getty
It’s the big post-pandemic question: how and from where are we going to work when it’s all over. And in some places, such as San Francisco, an answer is taking place at great speed: a large number of people who used to live in the Bay Area, paying ridiculously high prices, have packed their bags and gone to colonize reasonably close (about 300km) but more pleasant areas such as Lake Tahoe, which has experienced a rapid process of gentrification and has seen property prices of its properties soar and real estate agents in the area make a fortune.
This is the phenomenon of Zoom towns I’ve already written about: workers whose employers, many of them technology companies, are being offered the possibility of working from home most of the time, with occasional visits to the office. A whole new category of work relationships is emerging after a pandemic that has opened the eyes of employees and employers to the possibility of…
