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When the first reliable leaks announced, in June 2020, that Apple’s upcoming iPhone 12 wouldn’t pack a charger or a headset, many, even the brand’s own customers, were unhappy. When the company launched the phone without them, in a significantly smaller box, and citing environmental reasons, a tsunami of complaints was unleashed: this was just a way to squeeze more money out of customers, it wouldn’t reduce electronic waste … Meanwhile, brands like Samsung or Xiaomi even made ads laughing at Apple’s move, and pretty much suggesting that this was one road they wouldn’t be following the company down.
What happened? Guess what the next model that Xiaomi has brought out doesn’t include? Or Samsung’s latest and the next generation? What a surprise! No charger, citing precisely the same environmental reasons as Apple: to reduce waste and to be able to pack more units in each box, thus lowering the carbon footprint from shipping costs.
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