Behind nearly every great act of customer service lies the support of great software. If you want to serve, engage, and retain the customers who will fuel your business success, you’d best have the right technical backbone. Get this right and you’ll be capturing essential information about every customer, have that information at your fingertips, and be able to seamlessly make use of it in a nuanced way to provide a superior, sustainable customer experience.
Ideally, great customer support software will make life better for your employees as well. A Bloomberg exclusive today revealed that Nextiva, an Arizona-based communications and customer management company, has landed an investment of $200 million from Goldman Sachs and a valuation of $2.7 billion. In the announcement, Nextiva CEO Tomas Gorny made the point that a wish list item of every modern company is for software that will free up workers from having to “juggle between all of the applications [up to 15 such…