One Company Aspires To Bring More Transparency To The Beauty Industry

The ingredient list on the back of a box can be a bit of mystery when it comes to beauty. That’s why clean beauty brand Cocokind wants to introduce a new layer of transparency to all their packaging — listing not just the ingredients, but the percentage of each ingredient included and the carbon footprint of each product.

When Priscilla Tsai founded Cocokind in 2015, the so-called “clean” beauty space was just beginning to come to the forefront. After experimenting with what worked on her own skin, she started the company in hopes that it could help a few other women, bootstrapping the venture with her savings. 

“I grew up always wanting to be an entrepreneur. But I didn’t think that it would be in the beauty space. Building a company around one of your insecurities isn’t the first thing that comes…