Salvador Ordorica is the CEO of The Spanish Group LLC, a first-class international translation service that translates over 90 languages.
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In many ways, breaking into the Chinese markets and maintaining compliance within them has become a modern El Dorado for business owners, a land of endless wealth whose treasures are locked behind a jungle that is near impossible to navigate. While countless companies fail to make successful inroads into the world’s most populous country, just enough return keeps our interest forever peaked.
This is not to say that expansion and long-term success in China is impossible. Far from it, but I believe that we do have a habit of mythologizing the wealth to be found in the country without taking a realistic look at the politics and sentiments that affect the viability of our businesses in that environment. Succeeding in China requires more than speaking the language and having a good product. During my time as the CEO of a…