Founder + Creative Director at Gallery Design Studio NYC, award-winning B2B content creative agency.
getty
Business-to-business (B2B) marketing content is different from business-to-consumer (B2C) content.
Businesses and individual consumers have very different decision-making processes.
B2B content is typically focused on a small market niche, with a much longer buying cycle than B2C. Relationships with the seller matter much more in B2B because the consequences of making the wrong buy impact multiple stakeholders and can be a high price to pay.
B2B sellers must present themselves as experts — not only in their service offering but also in how their offering supports prospective clients.
As a B2B content creation agency predominantly working with innovative technology companies, we often get asked what makes B2B content great. Crafting B2B content has a unique set of variables that need to be factored in, such as:
• Developing top-notch…