CEO of Kantaloupe | Roie has 20+ years of experience building companies from the ground up and is on a mission to revamp growth marketing.
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As of the third quarter of 2020, there were 2.87 million mobile apps in the Google Play app store and 1.96 million in the Apple app store, according to data (subscription required). The tough competition means you can’t simply build an app, publish it and hope for the best.
What’s the best way to get your ideal audience to download your app?
Based on my experience, Facebook Ads is a channel you can’t afford to ignore. Here’s how to get the most out of your ad spend:
1. Establish your in-app user flow.
Facebook’s algorithm can show your ads to audiences that are most likely to take a specific action within your app. But first, you need to tell Facebook which in-app activities are valuable to you.
Plan how you track user activities within the app so Facebook can show your ads to the right…