Top view of two business people working on a strategy.
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There are few businesses these days that don’t have a website. Consumers expect them to. Prospective customers will just keep moving if they don’t find a website link in an internet search.
There are more than 1.8 billion websites online, although that number changes by the second. Fewer than 200 million are active, which is still a hefty number to compete with. If your business has one of them, how will people find you? Moreover, what will make them stay?
Website content triggers search engine rankings, which in turn increase traffic to your website. Getting visitors through your company’s online front door is just the first step, though. Content is the critical factor in achieving success on multiple fronts. Here are three ways website content done right can do right for your business.
Website Content Gets You Found
When someone types a query into a search engine, the engine’s…