Why A Lincoln Nebraska-Based Insurance Company Launched A Podcast Focused On ‘Good Business’

Since writing Better Business: How the B Corp Movement is Remaking Capitalism I have been invited to be a guest on many podcasts to discuss the book and the importance of sustainable and equitable business in the post-Covid world. One of the more interesting invitations came from Assurity, a life insurance company headquartered in Lincoln Nebraska to be a guest on their Good Business podcast. This raised the question for me of why an insurance company hosts and produces a podcast on good business. 

To understand this better, I interviewed Tom Henning, President and CEO, Assurity. He described to me that “at Assurity, we believe business can be an agent of positive…

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