2021 could be a boom year for e-commerce business owners who want to sell. With U.S. e-commerce sales up 40% in 2020, according to Digital Commerce 360, buyers are circling.
Gary Huang, a seasoned e-commerce seller on Amazon and eBay and founder of the 7-Figure Seller Summit, a free community event now underway, says one of the biggest trends this year is the desire of well-funded institutional investors such as the unicorn Thrasio in buying and consolidating small e-commerce stores. Buyers in this sector have been raising cash to invest since approximately 2018 but the trend has picked up in recent years, he says.

E-commerce merchant Gary Huang, founder of the 7-Figure Seller Summit
7-Figure Seller Summit
Many are focused on Amazon businesses, he says. Institutional buyers like Amazon stores because they tend to generate steady cash, he says. “Every two weeks, you get a payment from Amazon,” he says.
Why is there so much…