Nutiva sources avocados from Ethiopia for a new product offering: avocado oil.
Nutiva
Nutiva’s roots may have been in hemp. But recently, they’ve launched an organic avocado oil, sourced from Ethiopia, in what CEO Steven Naccarato, says is the first-of-its-kind fully traceable supply chain for the increasingly popular oil.
Nutiva, which was launched in 1999, by John Roulac, was focused on hemp products at the time. “That’s a crop that’s regenerative by its very nature,” says Naccarato. This was long before the concept of regenerative agriculture would come to the mainstream.
As the company evolved, it added other offerings — virgin coconut oil, chia, coconut sugar, for example — and would work closely with farmers who were growing these ingredients for them. Over the years, Nutiva has put one percent of sales into farming communities, a sum that has now exceeded $5 million.
Now, they’re building out a unique avocado supply chain…