DIGITAL SOCIALIZING
STEVE WASTERVAL
With a world population of upwards of seven billion people and more than 60 billion messages being sent out on a host of digital platforms every single day, standing out on social media is a tall task. Seriously, though — if you’re not using social media to build your business, why are you even on the internet? These days, just having a website isn’t going to cut it.
Of course, not all social media profiles are created equal. We’ve all seen those business accounts that only post once or twice a year. Or there are those accounts that are so spammy and salesy that you instantly regret ever following them in the first place.
If you want to really leverage social media to your advantage as part of your career as a solopreneur, you have to learn to build a true emotional connection with your audience. While this can sometimes be hard to do for a “faceless brand,” the very nature of being a solopreneur…
