As the saying goes, if you want to go fast, go alone. If you want to go far, go together. Co-founders are traditionally there from the start. They accompany you for those first few vital stages of starting a business: building the product, establishing the brand and onboarding the first customers.
Why adding a late cofounder could mean a business breakthrough
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There are, however, pitfalls to working with a cofounder from day one. Tommy Griffith, CEO of ClickMinded and formerly head of SEO at Airbnb and Paypal, added a cofounder to his business five years after starting it. ClickMinded is a series of digital marketing training courses for marketers and entrepreneurs. The company, now in its tenth year, is on track for over a million dollars in sales in 2021, nearly a tenfold increase since bringing on cofounder Eduardo Yi, to whom Griffith credits much of the past four years of growth.
Griffith shared the six reasons why bringing on a late…